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Nudgic = Nudge + Limbic
Positioning shows. Messaging tells. Nudgic moves. Our process fuses modern nudge theory with limbic‑level encoding to isolate the one word that slips beneath logic and anchors in the emotional brain, where buying decisions form long before the cortex can rationalize them. It extracts the hidden codes that drive behavior, delivering a single, deployable cue that's fast, precise, and measurable.
Beyond the book
After publishing Message Market Fit: Why Some Messages Fit While Others Don't, the question I heard most wasn't about theory. It was: "What's our word?" Nudgic answers that question. Not with another framework but with the precise behavioral key that unlocks customer action.
Why it matters
Most "messaging strategy" tries to out-explain competitors. That leads to differentiation without distinction. Nudgic operates at the primal decision layer. The trigger word taps a hard‑wired identity loop, multiplying engagement, loyalty, and spend, through precision, not volume. P&G did it with REPEAT for shampoo. Nudgic finds your equivalent.
It isn’t wallpaper
Your word isn’t plastered on every label or banner. Sometimes it headlines, and other times it hides in product cues, onboarding prompts, or campaign cadences. Think of it as a strategic tuning fork: every decision that resonates with the word amplifies behavioral lift, even when the word itself stays backstage.
What you get
The word that moves your customers, and the strategic how-to deck to deploy it. Delivered in 10 days with category exclusivity for 12–24 months (or locked for life).
What you can expect
We begin with a brief, no‑pitch fit‑check call. If it's a mutual fit, we send the agreement. Day 1 starts when you complete our intake form (takes about 20 minutes). From there, we go deep: category psychology, market data, competitor analysis, and our proprietary methods. Day 10 you receive the deliverable along with your exclusivity rights for the duration you selected. An optional walkthrough call is available.
The acceptance filter
We only work with brands that understand this is more than messaging or brand strategy. This is category ownership. Behavioral, not rhetorical. When we move forward, payment is due in full (starting at $7,500), and the deliverable you receive is definitive and exclusive to your category for the duration you select. You’re not buying an idea, you’re activating a behavioral code embedded in your market.
If your competitors get here first, you’ll know.
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