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Message market fit
in one word
Message market fit
in one word
Nudgic isolates the one word that moves your market
and installs it across brand, product, and sales
with an MMF playbook delivered in 30 days
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Why it matters
Most companies compete on features. That’s a race to the bottom. We operate at the decision layer where buying actually happens. One word that anchors identity and guides choice. That’s the difference between feature parity and category ownership.
It isn’t wallpaper
Your word isn’t plastered everywhere. It appears where it changes behavior. Sometimes it headlines, or sits in product copy, onboarding, sales prompts, or ad hooks. Think of it as a tuning fork. Every message that harmonizes with your word compounds lift.
What you get
Your word + Message Market Fit playbook to deploy it in:
→ Positioning and narrative
→ Website and key landing pages
→ Product naming and in-product copy
→ Sales talk tracks and follow-up sequences
→ Starters for paid ads and lifecycle campaigns
Delivered in 30 days. Category exclusivity for 12–24 months, or locked for life.
What you can expect
A 15 minute fit check to confirm alignment. Day 1 begins when you submit the intake. We spend the next 20+ days inside your category. No meetings required. On Day 30 you get your word, the playbook, and your category lock. Optional implementation call included.
This isn't for everyone
We partner with companies who want more than homepage positioning or brand polish. This is category ownership through behavior. Investment starts at $7,500 based on exclusivity duration. Capacity is 3 clients per month.
Why trust us
Our founder wrote the book on Message Market Fit. 43+ words decoded, B2B & B2C. Practical systems. No workshops. Category exclusivity available.